The Ad Council and the COVID Collaborative today announced a new resource to build vaccine confidence and address health care professionals' questions about COVID-19 vaccination. The videos – which feature an introduction from Anthony Fauci, M.D. – include experts from a diverse coalition of leading health care organizations and medical institutions sharing information around COVID-19 vaccine development and safety with their fellow physicians and nurses.

The video series was developed in collaboration with the Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), National Institute of Allergy and Infectious Diseases (NIAID), and top health and medical institutions. The content will be shared with the medical community to increase understanding and confidence about the efficacy and safety of the new vaccines. Topics addressed include safety, availability, cost, side effects, vaccine administration, answering patients' questions and more.

"I'm urging health care professionals to please get vaccinated," said Dr. Fauci, NIAID Director. "It's critical to protect yourselves and your family – but it's equally important as health care providers to show confidence in the vaccines so that other people will follow suit and get vaccinated. Together, we can help a substantial portion of the population decide to get vaccinated and ultimately end the pandemic as we know it in this country."

The informational content is part of the Ad Council and the COVID Collaborative's ongoing COVID-19 Vaccine Education efforts, which will release a wide range of communications designed to reach many audiences over the coming months.

"Transparency surrounding COVID-19 vaccines—including the science behind the development and authorization process, safety, efficacy and side effects—will be essential to build trust and ensure people in the U.S., including people in minority communities, are ready and willing to take the vaccine. We must continue to make sure physicians have the science-based evidence and information they need to help them promote vaccine confidence among their patients and the general public," said AMA President Susan R. Bailey, M.D. "Science and ingenuity have given us the tools to vaccinate our population, and if enough of us roll up our sleeves, these vaccines will reduce death and severe illness and help us eventually reclaim normalcy in our communities.

The videos were created pro bono by advertising agency Group SJR in partnership with top medical associations and institutions including:

• American Hospital Association
• American Medical Association
• American Nurses Association
• Black Coalition Against COVID
• Centers for Disease Control and Prevention
• Morehouse School of Medicine
• National Association of Hispanic Nurses
• National Black Nurses Association
• National Hispanic Medical Association
• National Institute of Allergy and Infectious Diseases
• National Medical Association
• U.S. Department of Health and Human Services

Click here to view the videos.