Today, the “No On 46” campaign released its first campaign video on multiple online platforms.

Titled “The Truth about Proposition 46,” the two-minute video features real practicing physicians and medical students from across the state discussing the flaws, costs and potential harmful consequences to patients and California’s health care system, if Prop. 46 were to pass.

The video highlighted many of Prop. 46’s major flaws including, but not limited to, the fact that the initiative is written and paid for almost exclusively by trial lawyers who will personally profit from the measure, that the initiative would cost taxpayers hundreds of millions of dollars annually by quadrupling the limit on medical malpractice awards in California and that the increased costs associated with the measure could cause doctors and medical specialists to reduce services or leave the state. Prop. 46 would also threaten personal privacy by requiring a massive expansion of the use of a government-run prescription drug database without any additional security safeguards.

The video also sheds light on the fact that the proposition is disingenuous, noting that the physician drug testing provision was only “inserted as a sweetener” in an attempt to achieve the measure’s true intent: increasing the cap on medical malpractice awards.

“Californians have a long and well-documented history of rejecting ballot measures that are either dishonest to voters or too burdensome for taxpayers,” said Gale Kaufman, Senior Strategist for the No on 46 campaign.  “Proposition 46 is a double whammy – it’s both deceptive and costly.  This video represents a powerful opening argument in the very strong case against this year’s most reckless ballot measure.”

The video can be viewed online at http://youtu.be/nqyIP9NaLYg or below.