The unique risks posed by sugar-sweetened beverages to the health of kids and the public at large, and the deceptive ways companies like The Coca-Cola Co. and PepsiCo market their products to kids and low-income communities, are the focus of a new paid media effort to urge public action to reduce sugar-sweetened beverage consumption. 

A new web site, SodasStickyBusiness.com, offers the public a repository of the growing scientific evidence showing the unique risks posed by sugar-sweetened beverages to children’s health, and the health of the public at large. 

The campaign will also detail what the soda giants have learned from Big Tobacco, using predatory marketing practices to target their harmful products specifically to kids and low-income communities. 

SodasStickyBusiness.com includes information on the comprehensive package of bills backed by physicians, dentists and public health advocates aimed at stopping Coke and Pepsi’s predatory marketing practices, and giving consumers more alternatives to healthier alternatives.